Market Development

MARKET DEVELOPMENT.

Internationalization presents unlimited business opportunities, but the threat of disruption looms large.

tn consulting as an advisor and mediator is your professional partner for entering the German and Chinese market.

ENTRY STRATEGY

Understanding how to enter the Chinese or German market is the first step in successfully developing a brand, product or service. We help to evaluate the suitability of your target market and support you throughout the entry process.

Market Entry & Development for Lyric Automation

Since 2017, tn consulting coordinates the international business activities and strategic development in European markets for Lyric Automation. The company specializes in the development and production of automation systems for vehicle and consumer batteries. In 2020, Lyric assigned tn consulting with legal management responsibilities for the German subsidiary.

MARKET RESEARCH

tn consulting conducts in-depth analyses of the competitive environment and identifies main opportunities in your desired target market. We map out challenges & opportunities and highlight organizational implications required to execute the specified tasks.

Market Entry & Development for Lyric Automation

MATCH-MAKING

An extensive network enables us to establish relevant cooperations and partnerships, from strategic alliances to key political figures. Our business partners are carefully selected to secure alignment with our ethos and vision.
Sino-European Procurement Platform

The Sino‑European Procurement Platform (SEPP) enables German and European industrial companies to access new procurement markets in China. Initiated by tn consulting, IAIT, BME, and local government of Sichuan Province, the platform helps to match its partners with suppliers in Western and Central China in order to diversify and improve supply chain efficiency.

CULTURAL EXPERIENCE

While defining the path forward through unknown environments, organizations often lack knowledge of local business principles and institutional structures. As experts for both Chinese and Western culture, we serve as a guide and overcome obstacles before they arise.

Market Entry & Development for Lyric Automation

DELEGATIONS

tn consulting organizes delegations in various industries and sectors. From coordinating schedules and finding suitable business partners, to on-site support of the delegation abroad – we provide the appropriate setting to establish and maintain business relations.
Sino-German Procurement 4.0 Summit in Chengdu

On an annual basis, tn consulting co-organizes and actively participates in the Procurement 4.0 Summit held in Chengdu. The conference informs about latest procurement trends with speakers from companies such as Airbus, Fiat-Chrysler and Deutsche Bahn discussing supply strategies for emerging markets and resulting opportunities for SMEs.

E-Learning Platform for CIIC Group

On behalf of China International Intellectech Co. (CIIC), tn consulting set up a comprehensive e-learning platform with contents focused on smart manufacturing and digital transformation. CIIC is a backbone enterprise managed by the central government and provides human resources and technology services to around 100,000 companies.

Vocational workshops with VWN and Fraunhofer

The vocational workshops are based on innovative learning methods and agile working forms. Learning processes take place autonomously and with the greatest possible flexibility in terms of time and self-management. Participants have to research and experiment on their own and need to be problem-oriented to make a project a success.

Visiting Scholar Program for CCTEG

In cooperation with China Coal Technology & Engineering Group (CCTEG), tn consulting realized a unique visiting scholar program for future leaders of the company. For a period of one year, a group of 15 highly qualified managers resides in Germany to participate in tailored seminars, workshops, and firm visits and deepens their skills considering German industry standards.